At Royal Canin, we believe the secret to providing cats and dogs with the best nutrition lies not in any passing fad, but in well-researched scientific fact. That’s why we always use a purely scientific approach to create diets designed to cater to the specific needs of pets of all shapes, sizes, ages, lifestyles and breeds.

Dog Products

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Cat Products

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Veterinary Products

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From the time they’re born until they’re well into their golden years, dogs’ nutritional needs are constantly changing, and we believe their food should, too. That’s why we offer a full line of products designed for dogs at every life stage. 

Puppies

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Dogs

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From the time they’re kittens until they’re mature, cats’ nutritional needs are constantly changing, and we believe their food should, too. Your cat’s health matters, and that’s why we offer a full line of nutrition designed for every life stage. 

Kittens

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Cats

Specialized Nutrition Breed Nutrition

ROYAL CANIN® PROFESSIONAL products are specifically formulated to meet the needs of the breeding kennel and cattery.  Our innovative science-based solutions are the result of our 40-year collaboration and partnership with breeders across the globe.

Crown Partners™

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Professional Feline Products

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Professional Canine Products

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As a company that was founded by a veterinarian, Royal Canin is committed to investing in the veterinary community.

Our Partnership

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Royal Canin is a global leader in pet health nutrition. In an industry that continues to adapt to popular trends in cat and dog food, our mission will remain the same; to constantly bring, through Health Nutrition and shared knowledge, the most precise nutritional solution for cats’ and dogs’ health nutrition needs, by building on constantly deepened scientific knowledge and Royal Canin’s roots in the feline and canine professional networks. 

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Home Royal Canin USA > PRO/Breeders > Crown Partners™ > About Our Program

About Our Crown Partners™ Program

dogcat pro

With each litter, breeders aim to improve the health and predispositions of their stock, minimize faults and get closer to the elusive breed standard. That’s why Royal Canin relies on expert advice from our professional breeder partners to make our research as relevant as possible and develop the best cat and dog food for breeders. This collaboration is critical to helping us reach our final goal: to know and feed purebred cats and dogs better than anyone else in the world.

Our Crown Partners™ program is designed exclusively for responsible breeders and provides valuable information on breeding, health nutrition and kennel and cattery management. As a member of the Crown Partners™ program, you may also be eligible to purchase ROYAL CANIN® Professional formulas online for qualifying members through our Direct Delivery Program or through a distributor. Professional formulas are available only to breeders and offer the same precise nutritional solutions as the ROYAL CANIN® diets purchased in pet specialty retail stores.

Membership benefits include:

  • FREE Puppy or Kitten Care Kits for your customers that include a trial size bag of puppy or kitten food, training tips, record-keeping tools, first aid information and more.
  • ROYAL CANIN® Breeder Nutritional Newsletters.
  • Latest nutritional news including new product developments from Royal Canin.
  • A FREE nutritional seminar for your club or breeder group.
  • Access to the nutritionists and veterinarians on our Technical Services team.

Membership requirements:

  • Submit enrollment form.
  • Proof of your breeding operation to Royal Canin by way of your business card, website or magazine ad.
  • Must have a minimum of one (1) litter per year and agree to distribute ROYAL CANIN® Puppy or Kitten Kits to each new owner.
  • Feed and recommend Royal Canin in your kennel.

Crown Partners™ members should maintain accurate breeding records, registration papers and/or pedigrees in accordance with AKC Rules and Regulations.

Interested in becoming a Crown Partner? Click here to apply online.

Once your membership is approved, we’ll send you a welcome packet with your membership card, personalized ID number, and ROYAL CANIN® Puppy or Kitten Care Kit request form.

Welcome to the club.

Your passion drives our innovation.  Do you have an idea you want to share? Email us at crownpartners@royalcanin.us.