INFORMATION WE COLLECT
We may collect information from you in different manners and at different places and times on our Website. When we collect information, we collect two types of information: Personally Identifiable Information and Non-Personally Identifiable Information (collectively, "Personal Information").
Personally Identifiable Information
Personally Identifiable Information is information that identifies you or can be used to identify or contact you. Personally Identifiable Information may include the name and/or breed of your pet; your name, mailing address, e-mail address and telephone number; your age; and your credit card number and billing address if you choose to make a purchase or subscribe to our Online Products. We may request Personally Identifiable Information from you when you register on our Website or subscribe to our current Online Products or in connection with other Online Products we may make available on our Website. We will collect Personally Identifiable Information from you only if you voluntarily submit such information to us.
You are not required to provide Personally Identifiable Information to visit our Website. However, if you choose to withhold requested Personally Identifiable Information, you may not be able to use all sections of our Website or to purchase our Online Products.
Non-Personally Identifiable Information
Non-Personally Identifiable Information is information that does not identify you and cannot be used to identify or contact you. Non-Personally Identifiable Information may include demographic information such as your zip code, age, gender or profession, or technical information such as your IP address, browser type and language, the search engine(s) and keywords you used to find our Website, referring website addresses or the pages you view within our Website.
We use Non-Personally Identifiable Information, particularly the anonymous statistical data involving the use of our Website, to help us understand our users and to allow us to improve and better market our Website and Online Products.
WHEN AND HOW WE COLLECT INFORMATION
Becoming a Registered User and Subscriber
In order to access certain Online Products on our Website, such as chat rooms, message boards and user tools, you must first become either a registered user or a subscriber. While signing up to become either a registered user or a subscriber, you may be required to provide us with Personal Information such as your name, zip code and e-mail address. If you purchase or subscribe to one of our Online Products, you may also be required to provide us with credit card and billing information. We use this information to help us understand who uses our Website in order to provide a better Website and Online Products and to contact users about requested Online Products or subscription billing. We may request additional Non-Personally Identifiable Information, particularly demographic information, from you so we can provide you a more personalized experience on our Website, but providing this information is not required to use our Website, Online Products or subscription billing services.
The third parties we use to display or serve advertisements on our Website or to collect Non-Personally Identifiable Information in order to provide advertising-related services may also place cookies on your computer. Neither the third parties nor their cookies collect Personally Identifiable Information on our Website.
You do not have to accept cookies to use our Website. Most web browsers are initially set to accept cookies, but you may reset your browser to either notify you when you receive a cookie or to reject cookies. Most browsers offer instructions on how to do so in the "Help" section of the toolbar. While you are not required to accept cookies to access our Website, if you do not accept cookies, certain products, offerings, features or resources of our Website, including certain Online Products, may be unavailable to you.
We collect Personal Information you voluntarily provide to us when you choose to purchase our Online Products. We also collect Personal Information you voluntarily provide through responses to special Online Products such as surveys, questionnaires, self-assessment quizzes and contests. We may also collect information from you in connection with or through other Online Products we make available on our Website. We collect this information in order to facilitate your purchase of our Online Products and to offer you products or services that we think may be of interest to you.
We collect Non-Personally Identifiable Information through our Internet log files which record data such as your IP address, browser type and language, referring website address and access times. This is standard information that your web browser sends to every website you visit. We use this information to analyze trends in Website visitation and usage, to administer the Website and to gather general demographic information. We may link this information to Personally Identifiable Information for these and other purposes, including personalizing your experience on our Website and evaluating our Online Products.
INFORMATION PROVIDED THROUGH PUBLIC FORUMS AND THE PUBLIC PROFILE FEATURE
We are committed to protecting the privacy of children. Our Website is not designed for or directed to children under 13. We do not collect Personally Identifiable Information from any person known to be under 13. We encourage all parents and guardians to participate in their children's exploration of the Internet and to teach their children about protecting their personal information online.
USE OF YOUR PERSONAL INFORMATION
In general, we use the Personal Information collected on our Website to help us understand who uses our Website and how it is used, to personalize your online experience, to assist you in using our Online Products, to improve our Website and to provide subscription billing services upon request. When you become a registered user or subscribe to one of our Online Products, we may use the Personal Information we collected in order to send you a welcome e-mail that confirms your user name and password.
You may choose to subscribe to our electronic newsletters and e-mail communications, which may include information about our products, services and news that may be of interest to you. If you no longer desire to receive these communications, you can change your preferences on your profile. We will also provide an opt-out option at the end of every newsletter or e-mail communication.
If you contact us via e-mail with questions or comments, we may use the Personal Information we collect from you to respond to those questions or comments, and we may file your questions or comments for future reference.
We use the Personal Information we collect to communicate with you. We may send you important service announcements and updates regarding our Website, Online Products or your billing account status. You will not be able to unsubscribe from these service announcements and updates because they contain important information relevant to your use of our Website and Online Products.
SHARING YOUR PERSONAL INFORMATION WITH THIRD PARTIES
Third Parties Generally
We may provide to third parties information we collect from you that does not allow you to be identified or contacted, including where such information is combined with similar information from other users of our Website. For example, we might inform third parties regarding the number of unique users who visit our Website, the demographic breakdown of registered users or the activities visitors to our Website engage in while on our Website. The third parties to which we may provide this information include potential or actual advertisers, providers of advertising services, including website tracking services, commercial partners, sponsors, licensees and researchers.
In Response to Laws and Legal Rights
We may disclose your Personal Information if we believe in good faith that we are required to do so in order to comply with an applicable statute, regulation, rule or law, a subpoena, a search warrant, a court or regulatory order or another valid legal process. We may disclose your Personal Information in special circumstances when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our Notices and Policies or to protect the safety and security of our users, our Website and the general public.
LINKS TO OTHER WEBSITES
SECURITY OF YOUR PERSONAL INFORMATION
CHOICES REGARDING THE COLLECTION, DISCLOSURE, AND DISTRIBUTION OF PERSONALLY IDENTIFIABLE INFORMATION
PERSONAL INFORMATION AND COMMUNICATION PREFERENCES
We will be unable to remove from our entire system every record of the information you provided to us. The need to back-up our system in order to protect information from inadvertent loss means that a copy of your Personally Identifiable Information may exist that will be difficult or impossible for us to locate. We promise that after receiving your request, all Personally Identifiable Information stored in databases we actively use and other readily searchable media will be updated corrected, changed or deleted within sixty (60) days.