New Dog Food Formulated for the Tiniest of Man’s Best Friends
ST. CHARLES, Mo., February 28,2012 – According to the American Kennel Club, toy dogbreeds, such as Pekingese,Maltese and Papillons, now make up more than 59 percentof the small breed segment. In fact, RoyalCanin® research uncovered the fact that extra-small dogs weighing less than 8pounds could benefit from more comprehensive nutrition, made specifically withtheir needs in mind.
RoyalCanin, a global leader in canine health nutrition, is launching its RoyalCanin® X-SMALL™ canine nutrition line, formulated for the needs of the growingnumber of very small dogs. The new line includes four formulas – PUPPY, ADULT,MATURE +8 and AGING +12 – that cater to the unique physiological traits inherentin the tiniest of dog breeds.
“As extra-small breeds grow in popularity,more and more pet owners are looking for the best nutrition to help their dogslive long and healthy lives,” said Dr. Brent Mayabb, veterinarian and managerof education and development at Royal Canin. “Until now, there hasn’t been aproduct for these tiny companions. The new Royal Canin X-SMALL formulas takeinto account the dogs’ unique physiology, their specific energy needs and eventheir extra-small jaw size, to provide them with optimal nutrition.”
All of the Royal Canin X-SMALLformulas contain premium nutrition to support heart health, highly digestibleproteins and fibers to help regulate digestion and prevent constipation and areenriched with EPA and DHA to help maintain a beautiful skin and coat. In addition, the formulas feature a kibble designed to promotedental health, by reducing tartar build-up as the dog chews.
Royal Canin® Treatment Sweepstakes
Tocelebrate the launch of the Royal Canin X-SMALL line, the company is kickingoff a sweepstakes called The Royal CaninTreatment. The nationwide promotion will award one lucky pet parent freedog food and grooming for life, along with an accessory shopping spree topamper their extra small dog. The Royal Canin Treatment Sweepstakes beginsFebruary 24 and runs through June 1, 2012. Owners can learn more and enter fora chance to win at www.RoyalCaninTreatment.com.
Royal Canin Introduces CanineFormulas for X-Small Dogs – Add One
Inaddition to the grand prize, owners also can participate in The Royal CaninTreatment Instant Win Game for a chance to win one of more than 500 prizes fortheir tiny companion. Instant Win prizes range from gift cards and toys, totravel gear, grooming items and more!
Expansion of the Royal Canin® MINI™ Linefor Dogs Weighing 9 to 22 Pounds
Royal Canin continues its commitment to tailored nutrition with theaddition of five foods to its existing MINI product line, addressing a varietyof needs for these slightly larger dogs, from Boston Terriers and Miniature Pinschers to Jack Russell Terriers.The new foods include:
- Royal Canin® MINI Mature +8 and MINI Aging +12 formulas designed to support heart health and increase vitality, since small breeds tend to live longer than larger dogs
- Royal Canin® MINI Indoor formulas with highly digestible proteins and an exclusive blend of fibers to reduce stool odor, since more and more dogs are living solely indoors
- Royal Canin® MINI Spayed/Neutered is designed to help dogsmaintain a healthy weight, due to thehormonal and metabolic changes taking place in spayed and neutered pets
“Nomatter how large or small your dog, Royal Canin offers the most comprehensiveline of optimal nutrition for any size, breed, or lifestage,” said HarveyMillar, director of Royal Canin’s retail business. Our research-based approachfocuses on the pet first above all else, and we are proud to bring theseinnovations to market.”
Royal Canin’s new X-SMALL and MINIformulas are currently sold at pet specialty retail stores such as PetSmart andPETCO, as well as independent pet stores nationwide.
About Royal Canin USA
Royal Canin’s X-SMALL product line and enhanced MINI offerings are thelatest innovation in the company’s science-based approach to canine nutrition,which helped introduce the concept of size-based feeding for miniature breedpuppies more than 20 years ago.
Royal Canin USA is a forerunner of nutritional and technologicaladvancement in dog and cat food. With more than 40 years of experience in theanimal health and nutrition industry, the company prides itself on puttingknowledge and respect for the animal first. Royal Canin collaborates withnutritionists, breeders and veterinarians from around the world on impartialand relevant research to ensure dogs and cats receive the best nutrition. Formore information, find Royal Canin at www.facebook.com/RoyalCanin.usor visit http://www.royalcanin.us/.