WHEN DISASTER STRIKES, CHAMPION OF AMERICA’S CATS AND DOGSENSURES HELP IS ON THE WAY
Mars Petcare US Pledges $200,000 to Support Red Star™ RescueServices
First Deployment Helps Animal Victims of Colorado Wildfires
WASHINGTON,D.C., July 24 – Whendisaster strikes, a longtime champion of America’s beloved cats and dogs isensuring that help will be on the way. Mars Petcare US, makers of PEDIGREE®Food for Dogs and WHISKAS® Food for Cats, announced its sponsorship of AmericanHumane Association’s lifesaving Red Star™ Rescue Services to save animals inemergency situations. The $200,000 Mars sponsorship will help fund theoperation of Red Star’s famed, 82-foot-long Rescue Rig as it deploys across thecountry over the next year saving animals following hurricanes, wildfires,floods, tornadoes and other major disasters. This new relationship has alreadyresulted in the funding of Red Star’s emergency deployment to help the animalvictims of the recent Colorado wildfires. With the help of Mars Petcare US,rescue personnel were able to help, shelter, and safely reunite one hundredpercent of the lost, terrified animals they took in with their owners.
Duringjust the past five years, the Red Star Rescue Rig with its mobile operatingtheater, full complement of boats and rescue equipment, and its national teamof 200 volunteers have saved more than 64,000 animals in desperate need.Founded in 1916 at the request of the U.S. Secretary of War, Red Star begansaving wounded horses on the battlefields of World War I Europe. Since then,they have been involved in virtually every major relief effort from the GreatOhio Flood of 1937 to Hurricane Katrina, Mount Saint Helens to the Joplintornado and the earthquakes in Haiti and Japan. Red Star teams even worked withthe 300 search-and-rescue dogs at the World Trade Center and the Pentagonfollowing the 9/11 terror attacks.
Mars Petcare and its passionate associates have longworked to make a meaningful difference for communities in crisis. The companyregularly responds to disasters with financial help, in-kind food donations forhungry, displaced pets, and significant volunteerism.
- more -
“We’repleased to work alongside the historic and renowned American Humane AssociationRed Star emergency relief efforts,” said Debra Fair, vice president, MarsPetcare US. “Together, we will save thousands of lives, reunite families torn apartby forces beyond their control, and help affected communities become wholeagain.”
“We and families across America are tremendously gratefulfor Mars Petcare US’ support,” said American Humane Association President andCEO Dr. Robin Ganzert. “As we brace for what is shaping up to be another recordstorm season, this lifesaving sponsorship is not only timely but will ensurethat no matter when the call comes in, help will be on the way. On behalf ofthe most vulnerable in our society, we thank our caring friends at Mars!”
About Mars, Incorporated
In1911, Frank C. Mars made the first Mars candies in his Tacoma, Washingtonkitchen and established Mars' roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined hisfather in business and together they launched the MILKY WAY® bar. In 1932,Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the philosophyof a "mutuality of benefits" for all stakeholders – this visionserves as the foundation of Mars, Incorporated today. Based in McLean,Virginia, Mars has net sales of more than $30 billion, six business segmentsincluding Petcare, Chocolate, Wrigley, Food, Drinks, Mars Symbioscience, andapproximately 70,000 Associates worldwide that are putting its Principles intoaction to make a difference for people and the planet through its performance.
Formore information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars.
# # #
About Mars Petcare US
Mars Petcare US is the U.S. operations of the world’slargest petcare company at the privately-held, Mars, Incorporated. Mars PetcareUS produces some of the world’s most beloved pet care brands, includingPEDIGREE® Food for Dogs, CESAR® Canine Cuisine, SHEBA® Food for Cats,TEMPTATIONS® Treats for Cats, WHISKAS® Food for Cats, and THE GOODLIFERECIPE® Brand, as well as exclusive brand products for some of the leadingretailers in the U.S. Headquartered in Franklin, Tenn., more than2,400 Mars Petcare US associates make, sell and distribute its high-quality petfood from 15 manufacturing facilities located in communities across the U.S.For more information, please visit www.mars.com.
Since1877 American Humane Association has been at the forefront of virtually everymajor advance in protecting children, pets and farm animals. Today we’re alsoleading the way in understanding the human-animal bond and its role in therapy,medicine and society. American Humane Association reaches millions of peopleevery day through groundbreaking research, education, training and servicesthat span a wide network of organizations, agencies and businesses. You canhelp make a difference, too. Visit American Humane Association at www.americanhumane.org today.
®/™ Trademarks © Mars, Incorporated 2012. TheAMERICAN HUMANE ASSOCIATION marks and RED STAR are trademarks of AmericanHumane Association.