INTRODUCING ROYAL CANIN Veterinary Diet® CALM™
SAINT CHARLES,Missouri, July 27th 2012 - RoyalCanin USA Inc., ( www.royalcanin.us), a global leader in Health Nutrition petfood for cats and dogs, introduces ROYAL CANIN Veterinary Diet® CALMTM- a complete and balanced diet for the nutritional management of stress in catsand dogs.
Anxiety in pets can be characterized by anumber of undesirable behaviors and physiological side effects includingdestructiveness, inappropriate urination, and digestive upset, among many othersigns. The new ROYAL CANIN Veterinary Diet® CALMTM felineand canine diets are formulated to help relieve stress and anxiety withoutusing medication.
The formulas provide the proper amounts ofthree unique calming nutrients to help reduce pet anxiety and provide stressrelief. The first, alpha-casozepine, isan amino acid chain derived from milk and clinically shown to have calmingeffects after being ingested. Additionally, CALMTM containsL-tryptophan and nicotinamide (Vitamin B3), more commonly known stressrelievers. The formulas are designedfor dogs under 33 pounds as well as cats.
After the launch of CALMTM inApril 2012, owners were pleasantly surprised by the changes in their petsshortly after feeding the diet. Beloware some of their stories:
- NatalieMaticka, DVM, Chief of Staff at Banfield Pet Hospital in Topeka, KS, has seen ahuge improvement in her Chihuahua’s personality and behaviors. “She is nowsocial, even with strangers; she no longer does her neurotic shaking …and shecan respond to some basic commands, even in public.”
- Delilah,a 3-year old Dachshund, had a fear of thunderstorms. She would begin shakingand jumping even before the storm arrived. Her owner, Laura Lamb, of Macedonia Veterinary Clinic in Ohio startedfeeding CALMTM. She now reports that Delilah “doesn’t shake duringstorms anymore. Her daily anxiety has improved and it seems like herpersonality is back!”
ROYAL CANIN VeterinaryDiet® CALMTM is highly palatable and there is no need foradditional supplementation while feeding this diet. Royal Canin is dedicated toproviding innovative nutritional solutions for pets. Veterinarians can order CALMTM bycalling 1-888-213-4486 between 6:30 a.m. and 8:00 p.m. CST. To learn more aboutCALMTM, call ROYAL CANIN® Technical Services at1-800-592-6687 or contact your local ROYAL CANIN® District Manager.
Founded by a veterinarian in 1967, RoyalCanin is a leader in the scientific advancement of pet Health Nutrition. Withmore than 40 years of experience in the animal health and nutrition industry,the company prides itself on putting the pet first. Royal Canin collaborateswith nutritionists, breeders, and veterinarians from around the world tocollect research to ensure cats and dogs are placed at the central point of theinnovation process and receive the best nutrition. ROYAL CANIN®diets are available at veterinary hospitals and pet specialty storesnationwide.
Formore information please contact:
Royal Canin USA, Communication